A few weeks ago, Ed Rivis released his book “The Ultimate Web Marketing Strategy .” I like Ed’s blog and read it weekly so naturally I ordered the book during his special offer and I finished reading it last week. It’s just over 200 pages and it’s very easy to read…especially if you understand most of the web and information business jargon like landing pages, back-end, etc.
Ed must be a bit modest because he told me I didn’t need to read it and I probably already knew most of what was in it. To a certain extent he was right, but I did learn a few things and it was worth reading. The book also does a great job of laying out a clear strategy on how to use the Internet to increase your business.
Mostly I learned about a few free tools I’d never heard of like BrowserShots.org which shows you how your site looks in different browser windows. That’s a lot simpler than firing up several browsers. There were also a few others I hadn’t heard of but I can’t remember them off the top of my head.
If you’re looking for a straightforward web marketing strategy, this book is for you just as the title says. It’s not just about making money online. It’s more about how to use the Internet as part of a larger business model incorporating offline tactics too. Considering Ed is a consultant, this books is a great advertisement of his expertise and clearly establishes him as an expert.
Ed sent me two copies of the book but I don’t have one to give away. I sent the extra copy to James Lee because he sent me a book about AdWords a few weeks ago. That’s reciprocity at work.
Tags: Success, Article Marketing
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3 Comments
Hi Robert,
Thank you for the kind words, and I’m glad it wasn’t a waste of your time after all!
E.
[No problem Ed. It's a good book.]
I also got Ed’s book when it cam out in an electronic form, and then the hard copy. It was funny reading the hard copy because I kept thinking he changed something. I knew the information I was reading, but it was different.
Probably just different because it was not landing on a closed mind.
I really need to sit down and work my way through the book. Soon. Maybe on that long flight to America…
[Steven,
That's a good idea. I bet you could read the whole book on the flight.
Robert]
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