I just finished reading Dan Kennedy’s latest book, No B.S. Ruthless Management of People & Profit. Personally, I don’t want employees but I read just about everything Dan writes and this book is worth reading. The title of Chapter 36 is “The Speed Imperative”

This paragraph is written in bold type on page 248…

“Just about everybody I’ve ever met in business frequently has good ideas. CEO’s of big companies, owners of small companies, solo entrepreneurs, and my own peers in the information marketing field, like authors, speakers, conference promoters, and publishers. All these good ideas are useless and valueless until they are DONE. Compressing the time between idea & action, and between action and completion, is where all the profit is.” - Dan Kennedy

Last week I described an example of how I followed this speed imperative to create a product by interviewing Fred Black about how to rank highly in the search engines. You can read that post here: How to Create An Audio Product Practically for FREE

How many good ideas do you have that haven’t been acted upon yet? They don’t even have to be your ideas. Copywriters have huge “swipe files” full of sales letters and advertising materials written by other people. In other words, the “swipe file” is full of other people’s ideas. Ideas that can be “swiped” and used again in your own sales letters. Please note: I said “swiped” not plagiarized. It’s not very difficult to see a good idea and figure out a way to alter it a bit or add your own unique twist to make it apply to your situation.

I can think of several recent examples of where I’ve done this myself. Another good idea is to keep your eye on what known-successful people do and follow or “swipe” their example. Last month I saw another marketer having a sale based on tax stimulus rebate checks so I had an Internet Business Stimulus sale. Last week, I got a message from someone offering a discount on their information product through Father’s Day and I decided that was a good reason for me to have sale too. Incidentally, neither of these people is in the “make money online” market but their ideas can easily be applied.

Back to the Father’s Day Sale. Having bought in to “the speed imperative,” I immediately announced a Father’s Day Sale of my own, constructed several offers, wrote up a sales page, and launched. It all took less than 24 hours. However, in my haste, I didn’t realize Father’s Day was June 15th, not June 8th. Heck I just figured somebody else was having a week-long Father’s Day Sale but apparently it’s two weeks long.

Friday morning I was talking to a married friend with children and asked her if she had any plans for Father’s Day. She informed me that Father’s Day was not in 2 days as I thought but the following Sunday. Whoops! So I made a mistake. So what? Big deal. Shoot me. I’ve made lots of mistakes in the past and I’ll make more mistakes in the future. If you’re not making mistakes, you’re not trying new things and you’re not learning. Yes, I realize it would have taken about 5 seconds to figure out Father’s Day was the 15th and not the 8th…but oh well, lesson learned. It’s commonly said that an expert is someone who’s made all the possible mistakes in a certain field. I’m getting there.

Fear stops many people from being as successful as they could be. It stopped me for many years. I might still have a slight fear of failure but I’ve gotten over it for the most part. Most mistakes are easily fixed. I changed my Father’s Day Sale into a Pre-Father’s Day Sale [Special Offer Expired] and since I screwed up, I’m extending until midnight tonight. I bet few people even remember this mistake in a few days or a few weeks. I’m not dead. I’m not injured. I’m not embarrassed. I’m laughing at myself. It’s not a big deal. I’m over it.

Remember: “Compressing the time between idea & action, and between action and completion, is where all the profit is.”

Do you have an idea about starting an Internet business? If so, you have a good idea but it’s a useless idea until it’s done. If you’re ready to compress the time between idea & action, and between action & completion, click here [Special Offer Expired, Link Removed] to discover tools & information that will help you get started today with: Product Creation, Link Building, Webmaster Basics, & Internet Business Basics.

These tools will be available after today but they’re only deeply discounted until midnight tonight. Why not get started now? That’s where all the profit is.

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