I have a t-shirt with a quote from Ron LeGrand printed on it. It says the “The less I do, the more I make.” I think he has the phrase trademarked. Dan Kennedy mentions it in his book about time management. It has nothing to do with being lazy. It has everything to do with using the power of leverage. It has to do with working “on” your business as opposed to “in” your business. If you didn’t get that, you should read the E-Myth by Michael Gerber.
Wealthy people understand the power of leverage. Employees don’t. As a matter of fact, employees are the leverage wealthy people use to get wealthy. For example, salesmen make sales and earn commissions. Certainly good salesmen can make a fortune. But the minute they stop making sales, they stop earning commissions.
So would you rather be a salesman earning commissions off your own sales efforts? Or would you rather own the company and earn passive residual income off the efforts of others while you’re on vacation? The salesman has to keep working to earn income. The business owner doesn’t. Now multiply that by a sales force of 100 or 1,000 and that’s the power of leverage.
It’s easy to translate that to making money online. Imagine having an information product with an army of affiliates as your sales force. You do the work of creating the product and the sales letter one time. (You can actually have other people create the product and write the sales letter too.) Then your affiliates do the work of driving traffic to your sales page. They get a percentage of the sale and you get the rest. Rinse and repeat.
It goes against conventional wisdom to do less and make more but conventional wisdom is wrong. Society has conditioned us since a young age to think that we have to “work hard” to make money. It’s just not true…unless you think like an employee. All you really have to do is stop blindly following conventional wisdom, open your eyes to the abundant opportunities surrounding us, and think for yourself. That seems to be too much effort for most people.
I’m not a 7 figure earner yet so maybe you don’t want to listen to me and that’s fine. But Ron LeGrand is a 7 figure earner and so are James Brausch and Yanik Silver. Read their blogs and see what they have to say. They all basically say something that amounts to “The less I do, the more I make.”
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