The Golden Key of Persuasion
Not long ago, Gary Bencivenga sent me a message with his latest Bencivenga Bullet. Here’s what the message said:
This little secret can help you become one of the most persuasive people on the planet, both in person and in print.
One very famous person has said that if you want to know how to persuade, there is nothing more important than mastering this magical trick of language. Yet it is something you would never suspect. And while all the great writers use it, I have heard very few ever speak about it or reveal how to use it as effectively as these examples.
Here’s the link to The Golden Key of Persuasion. It’s worth reading.
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