A message with that subject line arrived in my inbox yesterday. I didn’t know who Kristi Lynch was or why I should meet her but the headline (or subject line) was good enough that I opened the message. The message was short and contained a clickable link. It was from the Indiana University Foundation (IU is my alma mater) as part of their fund raising campaign. Here it is:
Robert,
I’m struck by the fact that every Hoosier has an IU story that is carried for life. Kristi Lynch has a remarkable one, and it is my privilege to share it with you.
Please click here to meet Kristi.
It’s a short message but it made me curious enough to click on the link. Who doesn’t want to learn more about this “remarkable” story? I did. Remarkable must be a powerful word to use in copywriting. That may have been the word that prompted me to click the link. It wasn’t just any old story. It was a remarkable story.
They usually just call & ask for money saying it will benefit students. This short video personalizes that and shows the story of one particular student. Then it asks the viewer to renew their donation and jumps straight to a form where you can fill in your information & make a donation.
How could you use something like this? Instead of saying how your product or service helps people in general, you can create a video with the unique story of how it helped one person in particular, then jump to the order page. Camatasia has a feature that will do exactly that. I think it’s called “jump to URL”.
Or you could make a video walking prospects through a real life example of what can be accomplished if they buy your product. I did this with a real estate investing information product here: Real Deal #1 It’s not as fancy as the IU Foundation’s video but it’s an example of what you can do with Camtasia.
Don’t have to a product yet? No problem. You can quickly & easily create either an online video information product or a DVD. And you can get both of those products plus two more as part of the Product Creation Special Offer that expires on Father’s Day…Sunday at 11:59 PM CST
Tags: Article Marketing, Domain Names
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