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Guarantees

This is not a test of whether or not having a guarantee increases conversion.  I ran some guarantee sub-headlines through Glyphius to see what words scored highest.

Here they are:

Here is an Unconditional 100% Money-Back Guarantee

Here is an Iron-Clad 100% Money-Back Guarantee

Here is a 100% Money-Back Guarantee

Here is Your Unconditional 100% Money-Back Guarantee

Here is Your 100% Money-Back Guarantee

Here is an Iron-Clad Risk-Free 100% Money-Back Guarantee

Which do you think scored highest?  Actually they are ranked from highest score to lowest score.  The highest score was about 25% higher than the lowest score.

Whether using “Here is an Unconditional 100% Money-Back Guarantee” increases conversions I can’t say.  I’m testing it right now.

But I can say that Glyphius is a great tool for writing copy in general and especially for writing headlines.  Considering the headline is the most important part of a salesletter, it’s nice to know which headline scores best against a massive database of profitable and unprofitable ads instead of guessing.  Starting with a winning headline can save time & frustration and increase sales.

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About the Author

CyberCa$hology is the art & science of converting your personal computer into your personal cash register.  To learn more about the simple formula for making money online, visit Robert Phillips' CyberCa$hology Blog at http://www.CyberCashology.com/

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    • This was written by Robert. Posted on Sunday, March 25, 2007, at 2:23 pm. Filed under Copywriting, Internet Business. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

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