Wednesday, August 6, 2008
Yeah, I know. You’ve heard the number one sin in marketing is being boring. If the sales message you write doesn’t capture the reader’s attention (i.e. it’s boring), then your chances of making the sale are slim. It’s true but that’s not what I’m talking about.
I’m talking about boring copy from an [...]
Popularity: unranked [?]
I’ve heard one of the biggest mistakes made online is not making an offer on your sales page and another is not asking for the order. I’ve only heard this…not really noticed it much. Most of the sales pages I visit make an offer and ask for an order although sometimes the offer [...]
Popularity: 52% [?]
Thursday, January 10, 2008
My intern program was announced October 26…76 days ago. Since it’s inception, the rate at which the traffic to this blog grows has almost tripled…a 279.8% increase to be exact. I can attribute the increased traffic volume to activities included in my intern program.
Since it’s launch, I’ve been tweaking it and creating new [...]
Popularity: 21% [?]
Wednesday, December 19, 2007
It’s common knowledge that sex sells and there’s proof right here on this blog. If you look on the sidebar on the right side of the page and find the “Popular Posts” heading, you’ll see that the most popular post on this blog is Sex, Money, KISS.
I watched as that post entered the top [...]
Popularity: 33% [?]
Not long ago, Gary Bencivenga sent me a message with his latest Bencivenga Bullet. Here’s what the message said:
This little secret can help you become one of the most persuasive people on the planet, both in person and in print.
One very famous person has said that if you want to know how to persuade, there [...]
Popularity: 16% [?]
Sometimes I’m the last to know so this might be common knowledge but it was news to me so I’ll pass it on. Did you know Microsoft Word comes with free voice recognition software? So I suppose if you don’t already have MS Word, it’s not free but most people already have Word installed.
Under the [...]
Popularity: 37% [?]
Have you heard of Gary Bencivenga? If you haven’t you should find out. He’s one of the top copywriters in the world…and if you intend to make money online, copywriting is one of the keys. I’ve been a subscriber to his newsletter Bencivenga Bullets for longer than I can remember and I recommend it.
His latest [...]
Popularity: 21% [?]
Have you ever fallen into the trap of using things just because YOU think they look good. I recently did just that with PayPal buttons. The default button is a pretty ugly “Buy Now” button. I looked at the choices and chose the one that appealed to me, the one with the [...]
Popularity: 28% [?]
This is not a test of whether or not having a guarantee increases conversion. I ran some guarantee sub-headlines through Glyphius to see what words scored highest.
Here they are:
Here is an Unconditional 100% Money-Back Guarantee
Here is an Iron-Clad 100% Money-Back Guarantee
Here is a 100% Money-Back Guarantee
Here is Your Unconditional 100% Money-Back Guarantee
Here is Your 100% [...]
Popularity: 27% [?]
Copywriting is an important part of making money online. I don’t know what the textbook definition is but on the Internet it’s the words that get website visitors to take some action whether that’s opting in to your list or buying a product or something else.
Even if all you do is affiliate marketing, copywriting [...]
Popularity: 29% [?]