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This is a continuation of the long post I made the other day: Lessons Learned in 2008.
Lesson Learned #4: Product creation is the easiest part of this equation…and you can create just about any product practically for free.
Creating products is so simple I wouldn’t be surprised if a monkey could do it.
What type of [...]
Popularity: unranked [?]
What did you accomplish in 2008? Did you make progress toward achieving your long-term goals? Do you even have long-term goals in writing? Most people don’t.
For me 2008 was a pretty darn good year. I’ve made progress towards my goals of being debt-free and financially independent. I’m not there yet, but closer than I was [...]
Popularity: unranked [?]
Yeah, I know. You’ve heard the number one sin in marketing is being boring. If the sales message you write doesn’t capture the reader’s attention (i.e. it’s boring), then your chances of making the sale are slim. It’s true but that’s not what I’m talking about.
I’m talking about boring copy from an [...]
Popularity: unranked [?]
Over the weekend I read Broken Windows, Broken Business by Michael Levine. The title is based on the Rudy Giuliani’s clean up of New York City when he was mayor in the 1990s. In a nutshell, the theory is that if there are broken windows in the buildings of a neighborhood, it sends [...]
Popularity: unranked [?]
This morning I was talking to a married friend with children and asked her if she had any plans for Father’s Day this weekend. She informed me that this was NOT Father’s Day weekend. Father’s Day is next Sunday. Whoops!
So I made a mistake. So what? Big deal. Shoot [...]
Popularity: unranked [?]
Yesterday I announced a Father’s Day Sale and here it is. It’s really 5 Special Offers and since Father’s Day is Sunday, the special offers are good for 5 days which is longer than I’ve ever let specials last. It’s an experiment in response to some who have missed out on other special [...]
Popularity: unranked [?]
Recently Terry Dean made a post about how he was creating two products in two days. He challenged readers to create a new product in 7 days so I decided to do it. It actually took me 8 days but only because last Monday was a US holiday. I basically did it [...]
Popularity: unranked [?]
I’ve heard one of the biggest mistakes made online is not making an offer on your sales page and another is not asking for the order. I’ve only heard this…not really noticed it much. Most of the sales pages I visit make an offer and ask for an order although sometimes the offer [...]
Popularity: 57% [?]
If you get Dan Kennedy’s No BS Marketing Letter, you know there are local chapter meetings every month. I like to associate with like-minded people so I’ve been to the last two meetings in Phoenix. The speaker at this month’s meeting was Josh Beistle
Among other things, he talked about radio marketing. When he explained the [...]
Popularity: 17% [?]
Here’s a type of special I’ve seen, heard, & read a lot about but have never tried myself. Time to give it a test drive and see what happens.
Speaking of test drives, that’s exactly what the special is: For the next 24 hours, you can take a FREE 7 Day Test Drive of [...]
Popularity: 48% [?]
Robert Phillips
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