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Book Review: The Search

The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed Our CultureIf you’re interested in the history and evolution of search engines and pay-per-click, this book is for you. I read it last summer. It’s mostly centered around Google starting from when Google was the idea of a few Ph.D. students at Stanford to when the company was run out of a garage to how it steamrolled the established search engines. But it’s not completely about Google. The subtitle is “How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. The book also explains why Google puts so much value on links.

The author, John Battelle, is the cofounding editor of Wired and has a blog at http://www.battellemedia.com

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CyberCa$hology is the art & science of converting your personal computer into your personal cash register.  To learn more about the simple formula for making money online, visit Robert Phillips' CyberCa$hology Blog at http://www.CyberCashology.com/

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    • This was written by Robert. Posted on Wednesday, March 28, 2007, at 5:28 pm. Filed under Internet Business. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

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