When I used to go to real estate investing seminars years ago, Ron LeGrand would always be critical of people he said were “walking over the dollars to get to the dimes.” At every seminar, there were always people selling related products & services like bandit signs (these are the “We Buy Houses” signs you see on street corners), postcard mailing services, etc.

Bandit signs cost about $1 each if you buy them in bulk and postcards aren’t very expensive either. Considering the average profit for a real estate deal was around $20,000 at the time, Ron would always roll his eyes, shake his head and wonder aloud why these people were walking over the dollars to get to the dimes. In other words, they should be using the signs & postcards themselves to make $20,000 instead of selling them to other people for $1.

Lots of people are walking over the dollars to get to the dimes online too. AdSense is the biggest culprit. There’s nothing wrong with AdSense. It has it’s place in an Internet business but in and of itself AdSense is not a business. If you think about it, AdSense publishers are walking over the dollars to get to the dimes.

Sure there are people making 7 figures in AdSense but if they’d use that lump three feet above their butt, they could make exponentially more. All AdSense publishers are doing is finding leads for the people who are making the real money. People who make 50 cents or a dollar on average every time somebody clicks on their AdWords ad are happy to pay AdSense publishers a dime for the click. Why in the world anyone would be willing to settle for a dime when they could be making a dollar is a mystery to me…especially considering the big G seems to arbitrarily change the rules whenever they feel like it. They must be lazy, ignorant, or both.

I don’t have any more sympathy for AdSense publishers who go broke than I do for people who get laid off from their jobs. They all cry foul and complain about how unfair it is. Maybe it is unfair but it’s a fact of life. How old were you when you figured out life was not fair? 12? 15? 18? Why do so many adults still whine about something they learned when they were teenagers decades ago and can’t change?

People have been getting laid off from jobs ever since I was a kid. Why do most people choose to live the lie that they have a secure job with the perfect recession-proof company? Such a position does not exist. It’s been proven repeatedly over time. I remember when the airline and steel industries were thriving. Times changed and both industries have been struggling for years if not decades. Companies merge and proceed to purge jobs to save costs. I remember when Hewlett-Packard merged with Compaq and thousands of people who were lulled into the false security of the “HP Way” were shocked to lose their jobs. Enron & Arthur Andersen both crumbled quickly when corporate scandals hit them. A day rarely goes by when some company is not affected by a change in the economy, mergers & acquisitions, or corporate scandal. Why does it still seem to surprise some people?

It baffles me how people act surprised when they suddenly lose their jobs. Have they not been paying attention to what’s been happening around them their whole lives? Most people with jobs not only have a false sense of security; they’re also walking over the dollars to get to the dimes. They’re working wholesale. The real money is in owning the business.

The same goes for AdSense publishers. Almost every time the Big G changes the rules or the algorithm, you’ll hear people crying about how their “business” was wiped out overnight. Nonsense. These people never had a business. It takes a real dummy to have a single revenue source they know arbitrarily & frequently changes the rules and think they have a business. Wake up! It’s more like a time bomb ready to explode at any time.

Stop walking over the dollars to get to the dimes and start building a real business. If you don’t know where to start you can join my intern program and learn how to build a business for free like Richard McLaughlin did. Here’s what Richard had to say about the intern program:

“Starting an online business was something I always wanted to do but I was low on funds due to an unexpected layoff from a large software company. I started your intern program expecting to learn very little and I was shocked. Each task has been a learning experience that will help me build my own successful Internet business. “

Click Here to Learn How to Build Your Own Successful Internet Business

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